Amora reopens former Hilton Adelaide as 380-room Victoria Square hotel

Family-owned Amora Hotels and Resorts confirmed on 21 October 2026 that it has reopened the former Hilton Adelaide on Victoria Square as the Amora Hotel Adelaide, following a $73 million transformation of the 380-room property.

Why it matters

The reopening puts a privately held, family-run operator in direct competition with the international chains that dominate Adelaide’s CBD hotel stock, on one of the city’s most visible corners. The Siriphatrawan family, which owns and runs Amora Hotels and Resorts, is positioning the property as the largest hotel in Adelaide, with 380 rooms and suites including 212 twin rooms. For an operator betting on the Adelaide visitor market, the scale of the room count and the CBD location on Victoria Square give it leverage on conference and events business that smaller boutique properties cannot match.

General manager Sunil Rawat is running the property day to day under the new brand. The food and beverage offer has been rebuilt around four venues: COAL Cellar + Grill, Victoria’s Table, Sun Orchid Lounge and Collins Bar. Guest facilities already open include a heated outdoor pool, a gym and an executive lounge, with a sauna, steam room and plunge pools listed as still to come, with no completion date set. For operators comparing hospitality assets in the CBD, the breadth of the food and beverage rebuild signals Amora is chasing corporate and events revenue, not just room-night occupancy.

The numbers

The hotel’s own transformation is costed at $73 million, covering a new lobby and arrival experience, which opened first, with guest rooms, dining and event spaces being completed in stages through to mid-2027. Separately, chief executive Earp Siriphatrawan described a larger, group-wide figure tied to the company’s broader Adelaide activity, and said: “Our A$200 million investment in Adelaide is an important milestone for the group.” The hotel article does not break down how the A$200 million relates to the $73 million renovation, so the two figures are reported here as separate. The $73 million is this hotel’s refit; the A$200 million is the CEO’s own figure for the group’s Adelaide commitment. The redesign, by Cottee Parker Architects, includes a pillar-free ballroom able to host 500 delegates, fitted with three track-mounted 5.5m by 3m LED screens, which Hotel Management reports are the largest in the state, and artwork commissioned from APY Lands artists, including a reception piece by Anita Pumani alongside ten further works by other APY artists.

What’s next

Guest rooms, dining venues and event spaces will be completed in stages through to mid-2027, with the first King suites, designed around South Australian landscapes, already released and set to be rolled out across the remaining room categories. The 212 twin rooms, the most of any hotel in the city according to Hotel Management, point the property at group, sports and conference bookings rather than leisure stays alone. For developers and operators tracking hospitality investment in South Australia, the staged rollout means the CBD’s hotel supply will keep shifting through 2027 rather than arriving all at once, a pattern also playing out in the Adelaide Hills, where a Mount Barker hotel plan is working through its own council process on a smaller scale.